Hi, I'm Dana 👋

Hi - I'm Dana 👋

Senior Product Designer with 11+ years building complex SaaS platforms

BFA in Design

Certified by Elvtr & Product School: Ai product & design

I work as a player-coach, partnering with product and engineering leaders to turn ambiguity into scalable, trustworthy experiences. I work

What drives me? A product mindset.
I thrive on taking ideas from concept to launch by testing assumptions, learning from real users, and iterating toward clarity. My background in graphic design sharpened my eye, but my passion is solving complex problems and helping teams make confident, informed decisions.

I work as a player-coach, partnering with product and engineering leaders to turn ambiguity into scalable, trustworthy experiences. I work

What drives me? A product mindset.
I thrive on taking ideas from concept to launch by testing assumptions, learning from real users, and iterating toward clarity. My background in graphic design sharpened my eye, but my passion is solving complex problems and helping teams make confident, informed decisions.

Years of experience

Years of experience

11+

Major Features Shipped

Shipped Features

30+

Industries Served

Industries Served

5+

Hi, I'm Dana 👋

Senior Product Designer with 11+ years building complex SaaS platforms

BFA in Design

Certified by Elvtr & Product School: Ai product & design

I work as a player-coach, partnering with product and engineering leaders to turn ambiguity into scalable, trustworthy experiences. I work

What drives me? A product mindset.
I thrive on taking ideas from concept to launch by testing assumptions, learning from real users, and iterating toward clarity. My background in graphic design sharpened my eye, but my passion is solving complex problems and helping teams make confident, informed decisions.

Years of experience

11+

Major Features Shipped

30+

Industries Served

5+

Toolbox

Toolbox

I utilize a mix of hard and soft tools and heavily rely on relationship building and collaboration.

Product Design & Systems

Figma

FigJam

Framer

zeplin

Adobe

design system

Research, Discovery & Validation

HeyMarvin

Maze

Google Forms

Heap

Looker

LogRocket

Product Delivery, Collaboration & AI

Jira

Confluence

Slack

google slides

Calendly

Claude

V0

Magic Patterns

ChatGPT

Frameworks & Skills

Design thinking

Responsive design

Mobile app design

Prototyping

interaction design

design system creation

product partnership

user flows

customer journey mapping

Accessibility design & testing

Qualitative research

quantitative research

competitor research

ux & Product strategy

Experience

Experience

I have worked with extremely brilliant colleagues on some of the most ambitious teams.

Senior Product Designer

SchoolStatus

March 2023 – Present, remote

• Designed experiences across two core products serving 50K+ educators and millions of family users within a $48M+ revenue platform
• Partnered with Product & Engineering to define, design, and ship 18+ major features across multiple platform surfaces
• Contributed to migration strategy driving adoption growth (20% year one, 40% year two)
• Acted as interim product partner during leadership transitions, supporting prioritization and cross-functional alignment
• Led vision-driven prototyping and design system evolution, accelerating decision-making and reducing implementation friction
• Facilitated research interviews and cross-functional workshops informing roadmap direction
• Drove cross-platform integration strategies enabling smoother migrations and improved product adoption
• Spearheaded AI-assisted prototypes influencing emerging product capabilities
• Mentored designers and served as interim UX lead during organizational restructuring

Product Designer

Vault Innovation

May 2022 – February 2023, remote

• Led end-to-end product design of a pet insurance SaaS platform from concept through launch
• Established scalable design system, component library, and responsive interaction patterns
• Redesigned medical school application tracking workflows, improving clarity and task completion
• Delivered high-fidelity prototypes accelerating stakeholder alignment and engineering handoff

Senior Designer

Marco Promotional Products

June 2016 – May 2022, remote

• Led UX redesign initiatives improving conversion and usability across ecommerce flows
• Partnered with offshore engineering to launch logo-on-product customization tools
• Streamlined customization and ordering workflows reducing friction and abandonment
• Managed and mentored graphics team while directing production shoots

Designer & Brand Specialist

Berkshire Hathaway Travel

Berkshire Hathaway / Dana Leigh Design

May 2014 - October 2015

• Sole designer supporting the launch of an innovative travel protection product
• Designed digital purchase flows and conversion paths
• Contributed to the launch of a new Berkshire Hathaway division within a lean, startup-like environment
• Created agent onboarding and lifecycle communication materials

Designer & Owner

Dana Leigh Design

Berkshire Hathaway / Dana Leigh Design

January 2014 - present

• Delivered branding, website redesigns, and digital experiences

• Led engagements from discovery through launch

Beyond the Resume

Beyond the Resume

A few snapshots of my life outside of work.

“Not only is Dana a standout professional, but her charisma and personality make her an absolute joy to work with!”

“Not only is Dana a standout professional, but her charisma and personality make her an absolute joy to work with!”

Rachel F, Product Designer