My Approach
Ideate & Discover
While I’d love to jump right in - getting to know project scope, objectives, existing pain points and more is essential.
Wireframe & Flow
Before I make them pretty, they need to work. Getting a concept, wireframes and user funnels planned is a vital part of all experiences.
Design & Iterate
Making things that flow first and look pretty second is key. But no design is really ever ‘done’, so we iterate until it’s nearly-perfect.
Measure & Analyze
Revisiting, tracking results and testing elements to improve is how I make mindful, functional and beautiful solutions that yield results.
