Haven Landscape co.

Re-naming. Re-branding. UX/UI Design. Wireframing. Prototyping.

During my time with VAULT Innovation, I worked with this client to take his business to the next level. That started with renaming his business and rebranding it as well. Giving him ample options to choose from and selecting the one that most represented the amazing projects he was putting forth. Getting on the same page with wireframes after branding took place was a key part to this project. Then I proceeded to create the website in Webflow, ironing out styles as we worked through the project. *Collaboration with coworkers on this project.*

Sketch. Invision. Webflow.

Click here to skip to the pretty stuff.

Keep reading if you want a glimpse into my process.

Ideate & Discover

Learning about the projects that Haven was doing is where it all started to make sense to rebrand and give him a logo + website that matched the quality of the work he was putting forth for his clients. These backyard oasis style hardscape designs were providing his clients with a "safe haven" right in their back yard. After this brand defining exercise we moved to naming and branding.

Wireframe & Flow

Based on the discussions had with the owner of Haven Landscape Co. there were a few main objectives to stick to.

• An easy way to showcase work for clients.
• Contact form to fill out to eliminate some phone calls.
• Value adds - what sets Haven above the rest.

Click to view mobile prototype.

Design & Iterate

A basic set of wire frames and quick prototype to show the client was enough to get an idea presented so we could keep moving forward. A brand/style guide was the next step to keep this project heading in the right direction. Keeping our goals and objectives in mind, the style guide was created and informed the user-interface of the new site.

Measure & Analyze

Creating prototypes of the wireframes was all the client wanted to see before the final website was created. I got to work in Webflow and produced the site below. A style guide, logo suite, apparel suggestion annotated piece and the website were final deliverables on this project.

Visit Havenlandscapeco.com

DANA KRUEGER