I utilize a mix of hard and soft tools and heavily rely on relationship building and collaboration.
Product Design & Systems
Figma
FigJam
Framer
zeplin
Adobe
design system
Research, Discovery & Validation
HeyMarvin
Maze
Google Forms
Heap
Looker
LogRocket
Product Delivery, Collaboration & AI
Jira
Confluence
Slack
google slides
Calendly
Claude
V0
Magic Patterns
ChatGPT
Frameworks & Skills
Design thinking
Responsive design
Mobile app design
Prototyping
interaction design
design system creation
product partnership
user flows
customer journey mapping
Accessibility design & testing
Qualitative research
quantitative research
competitor research
ux & Product strategy
I have worked with extremely brilliant colleagues on some of the most ambitious teams.
Senior UX Designer
April 2026 - present, remote
• Lead experience design initiatives across the American Football ecosystem, balancing legacy product parity with modern platform goals while creating scalable solutions that extend across sports
• Drive workflow improvements across post-game coaching experiences, reducing friction and improving efficiency for analysis, review, and decision-making tasks
• Shape large-scale initiatives focused on in-game statistics collection, defining experiences for live data capture, pre-game setup, and stat-keeping workflows
• Partner within a rapid experimentation micro-squad of Product, Design, and Engineering, shipping customer-facing improvements in weekly cycles
• Collaborate directly with engineers using AI-assisted prototyping and front-end experimentation to accelerate validation, iteration, and delivery
• Influence platform-wide design decisions through scalable interaction patterns, reusable workflows, and customer-centered modernization efforts
Senior Product Designer
March 2023 - April 2026, remote
• Led end-to-end experience design across enterprise SaaS products serving 50K+ educators within a $48M+ multi-product platform
• Partnered with Product and Engineering to define, prototype, and ship 18+ major features across complex, multi-role workflows spanning desktop and mobile
• Conducted discovery research and usability interviews to understand operational workflows and user pain points
• Contributed to platform migration strategy driving adoption growth (20% year one, 40% year two)
• Advanced shared interaction patterns and design system standards to improve scalability and implementation efficiency
• Mentored designers, facilitated critique, and influenced product direction through cross-functional leadership and stakeholder alignment
Product Designer
May 2022 – February 2023, remote
• Led end-to-end product design of a pet insurance SaaS platform from concept through launch
• Established scalable design system, component library, and responsive interaction patterns
• Redesigned medical school application tracking workflows, improving clarity and task completion
• Delivered high-fidelity prototypes accelerating stakeholder alignment and engineering handoff
Senior Designer
June 2016 – May 2022, remote
• Led UX redesign initiatives improving conversion and usability across ecommerce flows
• Partnered with offshore engineering to launch logo-on-product customization tools
• Streamlined customization and ordering workflows reducing friction and abandonment
• Managed and mentored graphics team while directing production shoots
Designer & Brand Specialist
May 2014 - October 2015
• Sole designer supporting the launch of an innovative travel protection product
• Designed digital purchase flows and conversion paths
• Contributed to the launch of a new Berkshire Hathaway division within a lean, startup-like environment
• Created agent onboarding and lifecycle communication materials
Designer & Owner
Dana Leigh Design
January 2014 - present
• Delivered branding, website redesigns, and digital experiences
• Led engagements from discovery through launch
A few snapshots of my life outside of work.
Rachel F, Product Designer